Event Marketing Playbook: Roundtables
Roundtable discussions are usually centered around a few key topics, where attendees are encouraged to speak and contribute throughout the event. Roundtables should be a significant part of your campaign strategy because they create personal connections and help to establish credibility through knowledge sharing.
Uncover the Many Benefits of Hosting Roundtables
- Deeper insights can be uncovered through open conversation
- Further engagement to build stronger relationships
- More exclusive, opportunity to target your key prospects
Define Your Organization’s Roundtable Event Strategy
These are questions you’ll need to answer to guide your event strategy, including buy-in from sales, objectives, measurable results and personalized follow-up to further engagement, and grow more pipeline that converts.
