Partner Co-Marketing
BuyerForesight Partner Co-Marketing is focused on building relationships with prospects and includes the following:
Identification
of joint ICP and pain points for each targeted partner
Engagement
- Joint collateral focused on creating a “Learning together” environment
- Joint content collaboration
Activation
- Personalized Multichannel Campaigns
- Personalized content sharing – multichannel
Partner Enablement
BuyerForesight’s Partner Engagement Managers will own the ongoing management and execution of enablement initiatives across your partner ecosystem.
Sales Enablement Workshop
Conducting sales, technical and executive workshops to educate partners on solutions, selling motions, support processes etc.
Content Development
Crafting enablement collateral encompassing presentations, battlecards, case studies, proposal templates, integration guides etc. tailored to partners.
Interactive Modules
Creating engaging on-demand training covering overview, functions, integration, troubleshooting etc. on partner portals via videos, docs, assessments.
Business Planning
Helping partners map target customer segments, ideal sales plays, and committed growth plans including staffing, campaigns and proposals.
Funding & Rebates
Offering market development funds, co-marketing dollars, pricing discounts, rebates and deal registration rewards to drive partner investment.
Campaign-in-a-Box
Developing ready-to-run campaign-in-a-box assets that partners can use for demand gen activities.
Assessment & Certification
Structuring knowledge validation methods via tests, audits, case study reviews and certifying partners upon completing enablement milestones demonstrating mastery.
Analytics & Reporting
Providing analytics on performance, pipeline and sales along with reports that make it easy for partners to track progress on key business metrics.
Partner Acquisition
BuyerForesight’s partnership experts will design a partner acquisition strategy focused on the highest-value partner prospects.
Market Analysis
Identifying white-spaces, underserved customer segments or geos to define target partner profiles that can fill those gaps.
Recruiting Strategy
Mapping potential partners, prioritizing outreach approach based on resource investment needed and expected ROI.
Value Messaging
Crafting compelling messages conveying market traction, customer success and potential for business growth partners can unlock by collaborating.
Partner Strategy and Consulting
Building (or re-building) your partner ecosystem? Our partner strategy consultants will ensure you’re prepared to succeed.
Identify ecosystem gaps
and evaluate allies that can bridge them to expand reach.
We screen partners ensuring alignment with your values, offerings, and customers.
Drive business value
Structure win-win relationships driving mutual business value.
We craft revenue share models, joint solution plans, co-branded market plays and spearhead executive alignment.
Continuous Connectivity
Architect programs and experiences enabling seamless ally integration.
We design everything from partner portals to incentives, streamline onboarding, integrate systems, and craft enablement content.
Operational Excellence
Operationalize and govern alliances driving continuous value realization.
We put execution frameworks in place covering relationship management, capability building, performance tracking against value metrics.
With us as your partner architects, you can build a thriving partner ecosystem accelerating growth, service excellence, and customer delight.
Partner Co-Selling
BuyerForesight will deliver everything partner sales needs to bring in more business including:
Deal Registration
Providing a portal for partners to register new opportunities and be rewarded for bringing deals.
Opportunity Management
Joint tools and systems to identify, qualify and progress partner-sourced opportunities with clear accountability.
Proposals & RFPs
Collaborating on responses to buyers’ requests for information, quotes, proposals and tenders, bridging the gap between vendor and their partner..
Sales Tools & Collateral
Furnishing customizable presentations, ROI calculators, competitor guides, case studies and other sales assets for the seller’s toolkit.
Sales Training
Conducting joint workshops with role plays to educate partner sales teams on positioning, objection handling, value communication, negotiation etc.
Executive Alignment
Getting execs from both sides to participate in customer meetings, site visits and discuss strategic imperatives.
Proofs of Concept
We’ll facilitate ways vendors should support partners to demonstrate solutions with trials, prototypes, demos and pilots that aid buyer evaluation.
Partner Incentive Management
BuyerForesight will help you architect best-in-class incentive solutions for your partner programs, including:
Incentives Planning
Conducting workshops and designing sprints to map out incentives for different partner tiers and success milestones.
Funds Administration
Providing a portal along with processes for partners to request, utilize, and report on market development funds (MDF).
Rebate Administration
Automating volume rebate calculations, approvals, and disbursement for partners upon achieving revenue goals.
Deal Registration
Offering a deal registration system for partners to submit and get pre-approved for rewards when closing net-new accounts.
