Event Marketing Intelligence Services include:
Event Marketing Maturity Model
Our Event Marketing Maturity Model provides a snapshot for you to understand your current level of marketing sophistication. BuyerForesight Event Marketing Acceleration can help go from “Reactive” to “Optimized” with quantitative metrics that help grow your business
Ad-hoc event execution
Little to no dedicated team
Processes are irregular & minimal strategy or performance tracking
Limited overall marketing orchestration
REACTIVE
Consistent branding for Events
Centralized lead reporting
Basic integration with digital campaigns
Tracking basic metrics and value
ALIGNED
Event plays aligned to buyer journey
Multi-channel lead nurturing
Customized geo-targeted digital amplification
Event marketing dashboards covering ROI
DEFINED
Event activity aligned with buyers & partners
Optimized processes including partner & Event lifecycle management (Multi-staged)
Geo-targeted account based Event plays
Event ROI Analytics: Quantify event driven pipeline and attribution based on intelligence and revenue cycle stage per territory.
SCALED
Event activity aligned with buyers, customers, community & partners
Architecting Event efforts focused on priority needs of targeted regional ICP micro-verticals via customized industry-specific outreach.
Localized, personalized, contextual orchestration powered by audience analysis and optimization
Integrated campaigns fostering community connections between similar profiles tackling shared category challenges