Google Chronicle Cybersecurity
SecOps Case Study
COMPANY
Chronicle is a cloud service, built as a specialized layer on top of core Google infrastructure, designed for enterprises to privately retain, analyze, and search the massive amounts of security and network telemetry they generate. Chronicle normalizes, indexes, correlates, and analyzes the data to provide instant analysis and context on risky activity.
CHALLENGE
Soon after Google acquired Chronicle Security, they embarked on an aggressive campaign to ramp up sales and awareness among CISOs and SOC leaders. The marketing team needed to accelerate the volume of high-quality opportunities in all of their US sales territories but simply didn’t have the bandwidth to accomplish this as quickly as required.
SOLUTION
Google had significant goals from the start, and requested a custom program that would deliver consistently high-value opportunities for senior sales leaders across the US. BuyerForesight™ built a series of in-person interactive experience dinners that consistently over-achieved targets for volume and seniority.
BuyerForesight™ took the heavy lifting away from us…and made things incredibly easy and extravagant along the way with a personalized team assisting with each individual dinner.
– Cybersecurity Field Marketing Manager
RESULTS
Interactive Experiences Completed
Accounts
Targeted
Expressed
Interest
Qualified Contacts Attended
EXAMPLE PARTICIPANTS
SVP, Head of Cybersecurity Operations, City National Bank
CISO,
7-Eleven
Director Information Security, Applied Materials
Global CISO, Interpublic Group
Senior Director of Security Architecture, Hertz
CISO, CDK Global
WHAT’S NEXT
BuyerForesight™ is continuing to run demand generation programs for Google in North America, delivering a reliable flow of qualified, engaged prospects when and where they are needed.
“Our sales team has insisted that these BuyerForesight™ dinners were the number one campaign we ran all year, and as a field marketer, I could not agree more.”
– Cybersecurity Field Marketing Manager
ABOUT BUYERFORESIGHT™
BuyerForesight™ delivers research and demand generation services that produce superior value because they are based on thought leadership conversations with the most qualified prospects.
If you’d like to evaluate BuyerForesight™ yourself, email [email protected].
