"It was great to be here because I haven’t actually been to an event that was targeted at marketing folks before. I loved the format. It was really good to hear each other’s ideas and learn what other marketers in Dubai are doing.”
– Head of Field Marketing, Snowflake
In July 2023, BuyerForesight™ hosted the first-ever Tech Marketing “UnConference”, a half-day event premiering in Dubai.
What is an “UnConference”? A new and better way to network with peers, expand knowledge, find solutions to problems, and share professional insights. UnConferences ditch the typical conference format and take content inspiration directly from real conversations we had with local B2B tech marketers. By taking a peer-to-peer conversational approach for most of the agenda, we were able to prioritize discussion to address attendees’ most pertinent pain points and preferred learning opportunities.
This conversation-driven event also offered one of the only true community-building opportunities for senior B2B tech marketers in the region. The brilliant marketing leaders who participated, sharing their challenges and best practices, made the event a success.
A walk-through of a proven 7-step methodology for developing strategy-defining Account Intelligence.
Avoiding pitfalls of “Cost Per Lead” obsession and considering forward-thinking, ongoing nurture approaches.
Participants submitted key challenges they’re facing in their day-to-day ahead of the event. During the event, select marketers shared theirs with the group, who suggested ways to overcome them based on their own experiences.
"I think this UnConference is a really good opportunity to network with your peers. The sessions were really insightful and the format of having everyone talking about their concerns in the industry was really helpful. I would recommend this event for future marketers to join.”
– Regional Marketing Manager, EMEA Emerging Markets, Commscope
It was a really good opportunity to meet peers and I got a lot of insights regarding marketing [strategies]. I really appreciate the efforts taken and hope you can do more of these types of events in the future.”
– Marketing Manager, Prompt Tech
Chief Growth Officer
CMO
Global Marketing Programme – Strategy and Operations Leader
Commercial Director
Chief Business Development Officer
Head of Strategic Partnership- Middle East
Global Marketing Director
Head of Field Marketing
Commercial Marketing Manager – Middle East & Central Asia
Group Sales Director (EMEI)
Head of Marketing
Regional Marketing Manager, EMEA Emerging Markets
Global Channel Campaign Manager
Senior Content Marketing Executive
I had a really good time. I’ve met really nice colleagues that I’m hoping to keep in touch with.”
– Head of Field Marketing, Snowflake
BuyerForesight™ delivers research and demand generation services that produce superior value because they are based on thought leadership conversations with the most qualified prospects.
If you’d like to evaluate BuyerForesight™ yourself, email [email protected].
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