Customer Experience & Data Analytics APAC 2022 Conference Report
It was one of the best conferences I’ve attended in a long time.”
– Head Of Digital Customer Experience, Automotive Industry
The Customer Experience & Data Analytics APAC 2022 conference was a great success thanks to the brilliant CX practitioners who traveled to Singapore from all over Asia to share their experiences and learn from their peers.
This was a conversation-driven conference specifically designed to create lasting relationships amongst participating industry professionals and with relevant solutions providers.
Top benefits for sponsors:
Top benefits for participants:
This conference is unique and the setting encourages participation and sharing from everyone. I learnt a lot!”
– Chief Transformation Officer, Media / Entertainment
Topics covered
- Privacy journey design for CX
- Building a customer relationship health management program
- When does personalisation create a trust problem?
- The case for real-time customer analytics
- Best practices for encouraging product reviews
- Comparing metrics between mobile, PC and smart devices
- Modernizing CX to reduce customer effort
- New approaches to personalisation with 1st-party data
- How to graduate from loyalty program to loyalty brand
- Converting real-time analytics into real-time actions
- Driving CX investment with ROI-focused metrics
- Building loyalty by valuing your customers’ data
1
Average scheduled 1:1 meetings completed for each sponsor
1
of the 1:1 meetings resulted in post-event sales opportunities
Participant Snapshot
Head of Digital Transformation, Asia at Arcadis
Head – Customer Experience and Analytics APAC at Bayer
Managing Director, Southeast Asia at Otis
Director & Site Head – Digital Health & Innovation at Amgen
Head of Digital Practice APAC, Group Internal Consulting at UBS
SPONSORS
The audience size and format comprising panel discussions, one-on-one meetings, and networking sessions was a good way to bring to the fore some common aspirations across the CX space while also providing the opportunity and time to create individual connections.”
– Resulticks participant
Key Insights
Profile Breakdowns
Seniority
- C-Level / Managing Director – 12%
- Director / VP – 35%
- Heads – 46%
- Managers – 8%
Job Function
- Customer Data / Insights – 11%
- Customer Engagement / Ops / Care – 15%
- Customer Experience – 37%
- Digital Experience / Transformation – 7%
- Marketing – 26%
- Other – 4%
Industry
- Financial Services – 35%
- Food & Beverage – 15%
- Travel and Hospitality – 12%
- Retail – 7.5%
- Automotive – 7.5%
- Media – 7.5%
- Insurance – 7.5%
- Healthcare – 4%
- Real Estate – 4%
