Account-Based Innovation Tour: A Must-Attend Event for Senior B2B Marketing Leaders

Companies that adopt an account-based approach throughout their entire Go-To-Market (GTM) strategy consistently outperform those that do not. However, despite the benefits, many GTM leaders have been left to fend for themselves in the wake of significant acquisitions in the market research space. The acquisitions of SiriusDecisions, TOPO, and ITSMA by mega-sized firms have created a void, stifling the innovation that once drove account-based strategies forward.

We recognize this gap and have partnered with ForgeX, a leading market research firm driving the modernization of account-based strategies through their cutting-edge models, frameworks, research, and tools.

To fill this gap, we are sponsoring three regional half-day events designed for senior B2B marketing leaders. These are not your typical events filled with stuffy keynotes pushing recycled content. Instead, you will experience a day of fresh, innovative insights from best-in-class ABM leaders who are at the forefront of transforming Account-Based GTM.

What You Can Expect:

• Modernized ABM Research & Innovative Best Practices: Dive into the latest research and best practices that reflect the future of account-based GTM.
• Networking with Industry Peers: Engage with over 50 senior B2B leaders in structured roundtable discussions. Share experiences, challenges, and solutions with peers from top companies, creating valuable connections beyond the event.
• Actionable Strategic and Tactical Takeaways: Gain insights from leading ABM programs that will immediately elevate your strategy.

You will be accompanied by peers from companies like Google Cloud, Okta, CloudFlare, and US Bank.

Don’t miss the keynote sessions where ABM leaders from companies such as Miro unveil the secrets behind their world-class ABM infrastructure or hear Google Cloud’s best practices for overcoming the biggest challenges in Account-Based GTM. These events are more than just a learning experience, you get to be part of the conversations shaping the future of Account-Based GTM.

Join us to ensure your strategy is ahead of the curve. Check out the cities where BuyerForesight will stop along the Account-Based Innovation Tour!