Interactions that move the needle

We create hundreds of bespoke events and experiences every year across the globe. All of our custom events carry a 100% ICP match guarantee because we build them from the ground up based on your targeting criteria – so you’re only engaging the right prospects.

You can be the sole sponsor, or bring your partners to tell your “better together” story.

Types of events we do

Virtual experiences

Engage 8–12 top buyers in a 90-minute virtual roundtable, tailored to your ICP

In-person roundtables

Private face-to-face events over a shared meal with a curated group of buyers

Unique experiences

Premium, unforgettable experiences with your top prospects

Brand impact

Own the spotlight - sponsor a summit shaped around your message

Build a bigger, smarter program with Auracle

Every business is unique, and so is your demand gen strategy.

Auracle helps you turn standalone custom events into a unified strategy that aligns with how your buyers engage, across regions and across the funnel.


Combine multiple solutions into one end-to-end program that amplifies results and takes your sales pipeline further.

Frequently asked questions

From the moment you onboard with your dedicated Customer Success Manager, we begin building your event.

Pre-event: We handle the full planning and outreach process. This includes developing and validating your ICP list, marketing collateral, and executing social and email outreach. Attendee lists are updated regularly, with the final confirmed list delivered 24 hours before the event.

On the day: Depending on your needs, we provide hosting and on-site management to ensure everything runs smoothly and your team can focus on engaging with prospects.

Post-event: We can support with key takeaway reports, session notes, follow-up recommendations, and thank-you messages to attendees – ensuring momentum continues after the event.

From intimate roundtables and invite-only dinners to co-branded summits or experiential events like our Porsche Driving Experience, we customize the format to your goals and audience.

We use our in-house data and outreach expertise to invite and qualify attendees based on your ideal customer profile. From the start, we collaborate closely with your team to align on sales goals, key messaging, and target accounts. This ensures that every invite goes to prospects who are not only a fit on paper, but relevant to your current pipeline and strategic objectives. 

You’ll receive detailed notes, key takeaways, and attendee-specific insights that help your sales and marketing teams personalize follow-up.

Depending on your needs, we also provide recommendations on next steps – whether that’s targeted outreach, tailored content, or mapping prospects to ongoing campaigns – so your post-event momentum turns into real pipeline.

Customer success story

Micro-events to boost GTM impact

Infosys is a global leader in next-generation digital services and consulting that enables businesses to navigate their digital transformation.

The challenge

Infosys needed a way to cut through traditional engagement barriers and create meaningful, face-to-face conversations with senior decision makers.

We designed and executed a scalable micro-event strategy to maximise engagement, resulting in nearly $50m in sales pipeline.

$47 Mn+

In qualified-pipeline

38%

Conversion rate

16

business units impacted

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