Event Marketing Playbook: Trade Shows
It’s important to understand what your objectives are before committing to industry events. Given the investment and the time it takes to plan for trade shows it is critical to develop a concise strategy that includes how these types of events can complement other planned events, and how to maximize their effectiveness.
Pro & Cons of Industry Trade Shows
- PRO: Meet face-to-face with customers and prospects
- CON: Crowded Space
- PRO: Increase Brand Visibility & Solution Expertise
- CON: Not all attendees fit your ICP
Define Your Organization’s Trade Show Strategy
Find the answers you need to help define your event strategy, including how to get buy-in from sales, set clear objectives, and personalize your follow-up methods to further engagement, and grow pipeline that converts.
