Engage prospects who
want your solutions
BuyerForesight Event Marketing Intelligence provides a dedicated analyst focused on understanding what motivates your buyers using qualitative interviews and quantitative research. Your analyst’s role is to ensure you’re engaging the right prospects for the right reasons next quarter and into next year.
Event Marketing Intelligence Services include:
Gather firmographic and technographic data. Uncover API adoption patterns and development priorities to discover more detailed information about your target audience.
Get updated content insights on what is top of mind for prospects based on the type content consumed, events attended, and forms they filled out.
Quantifiable information about regional addressable markets based on buyer priorities, business challenges, partner dynamics, and organizational shifts to help uncover prospects who want your solution.
Build out winning talk tracks to quickly shift messaging for marketing, BDR, and sales teams derived from interviews with prospects.
Gain priority access to C-level knowledge to get a deeper understanding of priorities and challenges within niche segments based on industry and other organizational factors.
Optimize your partner ecosystem including: capacity planning, and solution mapping to your most ideal influencers and alliances within your region.
Event Marketing Maturity Model
Our Event Marketing Maturity Model provides a snapshot for you to understand your current level of marketing sophistication. BuyerForesight Event Marketing Acceleration can help go from “Reactive” to “Optimized” with quantitative metrics that help grow your business
Ad-hoc event execution
Little to no dedicated team
Processes are irregular & minimal strategy or performance tracking
Limited overall marketing orchestration
REACTIVE
Consistent branding for Events
Centralized lead reporting
Basic integration with digital campaigns
Tracking basic metrics and value
ALIGNED
Event plays aligned to buyer journey
Multi-channel lead nurturing
Customized geo-targeted digital amplification
Event marketing dashboards covering ROI
DEFINED
Event activity aligned with buyers & partners
Optimized processes including partner & Event lifecycle management (Multi-staged)
Geo-targeted account based Event plays
Event ROI Analytics: Quantify event driven pipeline and attribution based on intelligence and revenue cycle stage per territory.
SCALED
Event activity aligned with buyers, customers, community & partners
Architecting Event efforts focused on priority needs of targeted regional ICP micro-verticals via customized industry-specific outreach.
Localized, personalized, contextual orchestration powered by audience analysis and optimization
Integrated campaigns fostering community connections between similar profiles tackling shared category challenges