Client
Global Data Analytics SaaS Provider
($750M Revenue)
The Challenge
This leading analytics vendor relied heavily on implementation partners to land and expand enterprise deals.
However, partners struggled in later stage selling, slowing deal cycles and conversion rates. Tighter co-selling was needed to accelerate growth.
The Solution
In 9-months BuyerForesight delivered:
- Deal registration rewards for new logos and upsell opportunities.
- Opportunity portal providing full visibility into customer evaluations.
- Staffing specialists to rapidly support RFP/RFI responses.
- Battlecards, ROI calculators, and presentations for seller’s toolkit.
- Objection handling and value communication workshops for 200+ partner reps.
- Getting leadership aligned on priority accounts and roadmaps.
- Facilitating PoCs focused on addressing specific analytic use cases.
Business Impact
- Improved partner opportunity conversion rates by over 40%
- Reduced average sales cycle length by 8 weeks
- Achieved 32% increase in average deal sizes for expansion opportunities
- Partners exceeding yearly influenced revenue targets by 215%
Tight alignment on opportunity management and selling strategy led to major growth from this analytics provider’s partner channel.
BuyerForesight acts as an extension of your Partner Management & Marketing teams.
Contact us to get more value from your partner programs.