Dremio – Data Lakehouse Platform
Case Study
COMPANY
Dremio is the only data lakehouse that empowers data engineers and analysts with easy-to-use self-service SQL analytics. It easily connects to all data sources and exposes the data through a unified business-friendly data model. Unified data improves data discovery, ensures consistent reporting and enables governed self-service data access.
CHALLENGE
Dremio’s offering has strong appeal for data architects and data & analytics leaders, who are usually primary influencers but not buyers. Dremio wanted a 2-level approach to engage these technical practitioners with more technical conversations while having a more business-focused conversation with C-level technology executives.
SOLUTION
Dremio elected to use interactive virtual roundtable experiences to engage their prospects. To achieve the desired multilevel approach, Dremio and BuyerForesightTM tailored some roundtable topics toward C-suite buyers and others toward a more technical audience. They extended their reach with in-person Common Sense Conferences events.
RESULTS
Interactive Experiences
Completed
Accounts
Targeted
Expressed
Interest
Qualified Contacts
Attended
EXAMPLE PARTICIPANTS
Vice President – Enterprise Database & Application Services, Global Payments Inc.
Chief Architect, Securities Services Technology, Citi
Staff Product Manager – Data & Analytics, Genesys
Data Architect, Costco Wholesale
Director Cloud and Enterprise Architecture, Avaya
Senior Data Architect, Capgemini
ABOUT BUYERFORESIGHT™
BuyerForesight™ delivers research and demand generation services that produce superior value because they are based on thought leadership conversations with the most qualified prospects.
If you’d like to evaluate BuyerForesight™ yourself, email grow@buyerforesight.com.
